Agrovision rebrands as Fruitist after explosive growth and $400M in annual sales

By Agroempresario.com 

Agrovision, the vertically integrated superfruit company founded in 2012, has officially rebranded as Fruitist, aligning its corporate identity with its rapidly growing consumer brand. This strategic shift follows a period of meteoric expansion, with sales hitting $400 million in the past 12 months and blueberry sales tripling year-over-year.

Based in Los Angeles, Fruitist supplies premium berries to major U.S. retailers such as Costco, Walmart, and Whole Foods, and has expanded its reach into 28 countries, including a strong presence in China, where it markets under the Big Skye brand. The company’s global sourcing model includes operations in Peru, Mexico, Egypt, Chile, India, Morocco, the United States, and China.

“Fruitist has become one of the fastest-growing names in the global fresh fruit market,” said the company in a statement. It emphasized that Fruitist is outpacing even the premium berry category, which itself has experienced a 22% compound annual growth rate between 2019 and 2024.

While jumbo blueberries remain Fruitist’s flagship product, the company has also expanded into blackberries, raspberries, and cherries, and is developing snackable fruit formats aimed at health-conscious consumers.

The rebrand comes amid significant technological investment. Fruitist has doubled down on AI-driven harvest prediction, new berry genetics, and postharvest innovations. One notable example is its collaboration with Seattle-based RipeLocker, whose patented low-atmosphere vacuum chambers have proven to double the shelf life of raspberries across Fruitist’s global supply chain.

“We love this technology,” said Magami, a company executive, in a recent interview with AgFunderNews. “It’s a great example of a proven innovation that allows us to deliver better product quality while reducing waste.”

Fruitist also recently hired a Chief Technology Officer to lead the company’s digital transformation and deepen its use of artificial intelligence. “AI is a big area for us,” Magami noted. “We’re working on what we think will be a first in the industry in terms of optimized prediction of the harvest.”

On the genetics front, Fruitist is shifting the industry conversation from sheer yield to flavor and climate resiliency. “For a long time, the industry prioritized production over taste. We’ve leaned in on flavor, because it’s what builds consumer loyalty,” Magami said. “But climate resilience is the second most important factor for us now.”

Despite global trade challenges, the company remains confident in its diversified model. “Tariffs have minimal impact on our business,” a spokesperson told AgFunderNews. “Our global footprint allows us to shift supply as needed. We serve a premium market segment where customers value quality and availability more than price.”

Fruitist’s evolution from Agrovision signals more than just a name change—it marks the rise of a global fruit brand rooted in innovation, premium quality, and future-forward sustainability.