Fieldin and ARAG Partner to Bring Precision Spraying Technology to More U.S. Growers

By Agroempresario.com  

In a strategic move to modernize crop management in the U.S., agricultural tech company Fieldin has announced a partnership with ARAG, a global leader in precision spraying components. The goal: to expand the adoption of precision spraying technology among permanent crop growers across the country, particularly in the West Coast, where current uptake remains surprisingly low.

Founded in 2013 in Haifa, Israel, Fieldin specializes in digital agriculture, providing farmers with real-time operational insights through sensors installed on tractors and agricultural implements. The data, funneled into its proprietary AgOS software, offers performance analytics on spraying and harvesting, aiming to improve efficiency, reduce waste, and cut costs.

A new chapter in precision spraying

According to Iftach Birger, Fieldin’s co-founder and COO, only about 10% of U.S. permanent crop growers currently use precision spraying technology—a stark contrast to the 90% adoption rate seen in parts of Australia, where Fieldin also operates.

“Spraying is a highly complex task, and most of the methods in use today are outdated,” Birger explained in a statement to AgFunderNews. “This collaboration simplifies precision spraying for farmers, making data available from the tractor cab to the farm’s control panel, and delivering actionable insights.”

By partnering with ARAG—acquired by Nordson Corporation in 2023—Fieldin can offer U.S. farmers an easier entry point into the world of precision spraying. ARAG brings advanced spraying hardware, while Fieldin contributes its expertise in agricultural software and data analytics.

Data-driven spraying for greater efficiency

Currently, permanent crop growers in the U.S. face rising input costs, especially for chemical pesticides and herbicides. In this context, every spraying error becomes expensive.

“Farmers spend significant sums on chemical applications,” says Birger. “A small mistake in pressure or calibration can compromise coverage and effectiveness.”

The Fieldin-ARAG partnership is designed to reduce such inefficiencies by enabling “data-driven spraying.” Initially, this will include tools for measuring chemical flow rates per acre, ensuring optimal dosage and minimizing environmental impact.

“Growers can now calibrate their sprayers remotely,” Birger notes. “They no longer have to spend extra time in the field adjusting equipment manually.”

For instance, if a drop in tank pressure threatens spray coverage, Fieldin’s sensors detect the anomaly in real time, alerting the grower to take immediate action.

Expanding possibilities through smart integration

The partnership also includes Precision Ag Solutions (PAS), a leading distributor of ARAG products in California’s Central Valley. Together, the three entities aim to introduce a scalable, cost-effective model for implementing precision ag technologies on farms of all sizes.

Long-term plans include expanding into other precision spraying capabilities such as variable rate application, allowing farmers to apply different chemical volumes depending on specific field conditions.

“This is just the beginning,” Birger affirms. “We're witnessing the start of a major transformation in how spraying operations are conducted.”

The union of ARAG’s edge hardware and Fieldin’s cloud-based software creates a comprehensive, intuitive solution for today’s digitally-minded growers. With rising production costs and increasing regulatory scrutiny over chemical use, the demand for precise, data-supported spraying is set to grow rapidly.