Treefera raises $30 million to enhance first-mile supply chain transparency with AI

Por Agroempresario.com

UK-based data platform Treefera has secured $30 million in Series B funding to scale up its AI-powered tools that shed light on the first mile of the global supply chain, where raw materials like palm oil, coffee, and rubber are sourced. The round was led by Notion Capital, with participation from Albion VC, Triple Point, Twin Path Ventures, and Endeit Capital.

The platform, developed by Jonathan Horn (CEO) and Caroline Grey (CRO), blends satellite imagery, adaptive AI, and risk modeling to generate real-time insights about commodity origins. This critical supply chain stage is notoriously difficult to monitor due to fragmentation but is increasingly essential for sustainability and regulatory compliance.

“Our world depends on nature-based commodities, yet their origins remain largely invisible,” said Horn. “Treefera enables businesses to see what’s happening at the ground level, helping them mitigate risks such as illegal deforestation and comply with evolving environmental laws.”

These capabilities are becoming especially crucial in the context of new European legislation such as the European Deforestation Regulation (EUDR) and the Corporate Sustainability Reporting Directive (CSRD). As Caroline Grey explained, “These frameworks demand a level of supply chain traceability that many businesses are not ready for, particularly in fragmented, multi-tiered networks common in agriculture and forestry.”

Treefera already operates across APAC, North America, and Europe, with applications in agriculture, forestry, food, and pharmaceuticals. The newly raised capital will be used to expand product development and accelerate international growth, positioning Treefera as a leader in AI for sustainable supply chains.

By turning the opaque first mile into a data-rich environment, Treefera is helping global industries navigate compliance, climate risk, and responsible sourcing with unprecedented precision.