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By Agroempresario.com
The CPG industry is undergoing a major transformation as Keychain, a New York-based AI-powered manufacturing platform, announced the successful closing of its $30 million Series B funding round. The round, led by Wellington Management with the participation of BoxGroup and other existing investors, brings the company’s total funding to $68 million in just 18 months since its launch. The investment will fuel the rollout of KeychainOS, an AI-driven operating system designed specifically for consumer packaged goods (CPG) manufacturers, enabling them to streamline operations, improve transparency, and accelerate product innovation.
According to Oisin Hanrahan, Keychain’s cofounder and CEO, demand for a smarter way to manage production has never been greater:
“We’ve grown quickly because the demand is clear. Applying AI allows KeychainOS to give manufacturers a smarter, faster way to run their facilities.”
Unlike traditional ERP systems such as Oracle or Plex, which can take months to implement and require additional add-ons, KeychainOS is AI-native and deploys in days. The system integrates procurement, productivity, production, purchasing, and food safety auditing into a single platform, leveraging natural language commands and automated reporting to simplify complex workflows.
Molly Breiner, sector lead at Wellington Management, highlighted the strategic importance:
“Keychain is fundamentally redesigning the CPG supply chain.”
At its foundation, Keychain operates as a search and discovery platform connecting more than 30,000 manufacturers with 20,000 brands and retailers, including 7-Eleven, Whole Foods, and General Mills. This network extends beyond food into beauty, health, and personal care, reflecting the platform’s versatility.
The company’s long-term vision is to evolve beyond matchmaking between brands and co-packers by offering a full operating system for CPG manufacturers. From sourcing ingredients and packaging to managing audits and compliance, Keychain aims to become the central hub for operational excellence.
Hanrahan explained:
“We started out on search and discovery for brands and retailers to find manufacturers, and we’ve built the leading product in that category. But our bigger vision is to become the system manufacturers rely on to run their facilities worldwide.”
KeychainOS introduces several groundbreaking features:
For example, a retailer looking for a co-packer to produce a private-label snack can use KeychainOS to identify potential partners, evaluate ingredient suppliers, and ensure compliance with SQF standards, all within a single platform.
Despite still having significant capital from its seed and Series A rounds, Keychain raised Series B to accelerate its ambitious growth plans. The company is set to double its engineering team to 70–80 members in the coming months and expand its workflow tools to cover the full production lifecycle.
Hanrahan emphasized that revenue growth has been strong, making fundraising less about survival and more about capturing a global opportunity.
Keychain’s strength lies in its proprietary data models. By indexing thousands of products online and combining them with purchased data feeds and NAICS codes, the company builds comprehensive profiles of manufacturers and their capabilities. This approach allows Keychain to provide highly accurate matching between brands and co-packers, reinforced by partnerships with equipment and machinery sellers who share valuable insights.
Hanrahan explained:
“The more brands and retailers engage with Keychain, the more manufacturers want to join, creating a virtuous cycle that strengthens our platform every day.”
With the rise of clean label ingredients, stricter food safety requirements, and growing consumer demand for transparency, Keychain is positioning itself as the standard platform for modern CPG manufacturing. By leveraging AI, the company not only reduces inefficiencies but also empowers manufacturers to innovate faster and compete globally.
Hanrahan summarized Keychain’s mission:
“We’re building the software for manufacturers to run their facilities. This isn’t about layering AI on top of old systems—it’s about replacing them with something fundamentally better.”
As the global CPG supply chain faces increasing pressure from climate change, supply chain disruptions, and evolving consumer preferences, Keychain’s AI-powered approach offers a scalable, future-proof solution. With $68 million raised to date and strong backing from leading investors, the company is set to redefine how consumer goods are manufactured and delivered worldwide.
