BinSentry Secures $50 Million to Drive Global Expansion of AI-Powered Feed Logistics

By Agroempresario.com

BinSentry, a leading industrial IoT and agtech company specializing in feed logistics, has secured $50 million in Series C funding to accelerate its global expansion. With headquarters in Ontario, Canada, and Austin, Texas, the company plans to scale aggressively across North America and strengthen its footprint in Brazil, where it has already partnered with agribusiness giant Cargill.

The funding round, led by New York-based Lead Edge Capital, comes after three consecutive years of over 100% annual growth and a sustained 0% customer churn rate since the company’s first commercial launch five years ago. Lead Edge operating partner Paul Bell will join BinSentry’s board of directors as part of the deal.

“We’re an industrial IoT company, and industrial IoT companies do best at industrial scale,” said BinSentry CEO Ben Allen, highlighting the firm’s ambition to bring its AI-driven feed management technology to a global audience.

How BinSentry’s AI Feed Logistics Platform Works

BinSentry’s platform tackles a persistent challenge in industrial agriculture: accurately managing animal feed levels in large-scale operations. The company uses solar-powered, self-cleaning in-bin sensors equipped with advanced imaging technology to create 3D models of feed surfaces. These models are then accessible via a mobile dashboard, allowing operators to monitor feed inventory in real time, predict demand, and reduce waste.

The system not only improves operational efficiency but also enhances safety. Traditional feed bin inspections often require workers to climb ladders and visually estimate inventory, a process fraught with safety risks. Falls remain the leading cause of accidents in agriculture. With BinSentry’s technology, remote monitoring eliminates the need for hazardous manual inspections, regardless of weather conditions.

A Strategic Market Push

The U.S. animal feed industry is valued at over $100 billion annually, yet feed logistics has historically lacked technological innovation. BinSentry aims to change that. The platform addresses variability in feed volume caused by factors like moisture content, weather, and feed type, which make accurate measurement challenging.

Ben Allen emphasizes that the company’s proprietary AI algorithms inside its hardware’s firmware enable unparalleled accuracy:

“Mapping the internal surface of inventory with high precision is something we’ve pioneered over the past three to four years. AI integration is key to achieving that.”

BinSentry’s client portfolio includes industry leaders such as Wayne-Sanderson Farms, Hanor, and Cargill. The partnership with Cargill, announced in February, designates the agribusiness giant as the exclusive distributor of BinSentry’s platform in Brazil, marking a significant step in the company’s international expansion strategy.

Why Now? Drivers of Adoption in Feed Logistics

Several factors are accelerating the adoption of AI-powered feed management solutions:

1. Technological Maturity – Hardware and software solutions have become robust enough to handle the complexities of feed logistics at industrial scale.
    
2. Labor Shortages – Automation reduces dependency on skilled labor, a growing challenge for the agricultural sector.
    
3. Safety Concerns – Eliminating ladder climbs and manual inspections directly reduces workplace accidents.
    
4. Operational Efficiency – Accurate real-time data enables better forecasting, minimizing both feed shortages and surpluses.
    

Scaling for Global Impact

With Series C funding in place, BinSentry is poised to deepen its presence in key agricultural markets. Initial efforts will focus on expanding within the U.S. and Canada, followed by broader North American coverage. The company also plans to leverage its Cargill alliance to reach more clients in Brazil, one of the largest agricultural producers in the world.

Allen says the funding will fuel product development, talent acquisition, and the expansion of BinSentry’s global support network. “The larger we get, the better our economics and performance,” he notes, underscoring the scalability of industrial IoT solutions.

Outlook

As agriculture faces mounting pressures from global food demand, climate variability, and workforce constraints, technologies like BinSentry’s are increasingly seen as critical infrastructure. The company’s focus on combining AI, automation, and IoT hardware positions it to address these challenges head-on while driving operational safety and sustainability.

If successful, BinSentry’s growth could redefine feed logistics management worldwide, setting a new standard for how agribusinesses track, manage, and optimize their resources.