Tractor Junction Revenue Jumps 62% as India Agtech Expands

India-based Tractor Junction, a digital platform that helps farmers research, buy, sell, finance and insure tractors and commercial vehicles, reported a 62% year-over-year increase in revenue for fiscal year 2026, reaching ₹198.4 crore (US$20.7 million). The company also announced a stock option liquidity program for employees and set an ambitious target of more than doubling revenue in fiscal year 2027.

According to AgFunderNews, the company will allow 80 eligible employees to convert part of their earned stock options into cash through a ₹3 crore employee stock ownership plan (ESOP) buyback. The initiative marks Tractor Junction’s second employee liquidity event in two years and reflects management’s confidence in the company’s future growth.

Founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, Tractor Junction has emerged as one of India's leading agricultural technology platforms. Its business model combines a digital marketplace, an offline vehicle commerce network and a rapidly growing financial services arm known as FINJ.

As reported by AgFunderNews, CEO Rajat Gupta described fiscal year 2026 as a milestone period for the company. “FY26 was a defining year for us. The people who built this momentum deserve to share in the value they have created,” he said.

The company is now targeting ₹400 crore (US$42 million) in revenue for FY2027, more than double its current level. While Tractor Junction has not yet reached profitability, it significantly reduced its EBITDA losses from 35% four years ago to just 3.5% in FY2026.

A major driver of growth has been the expansion of FINJ, the company’s financial services business launched in 2024. According to AgFunderNews, FINJ grew fourfold during FY2026, while Tractor Junction’s commerce and platform divisions each recorded growth of approximately 40%.

The platform addresses a longstanding challenge in rural India: limited access to affordable financing for farm mechanization. Many farmers have traditionally relied on informal lenders and commodity traders charging interest rates between 30% and 40%.

Through partnerships with lenders and technology-driven credit assessment tools, Tractor Junction helps farmers access financing at significantly lower rates. The company says borrowers can secure loans at around 20%, with rates potentially falling to between 13% and 15% as they establish formal credit histories.

Today, Tractor Junction operates through three core business segments. Its marketplace generates revenue through advertising and lead generation for manufacturers and dealers. Its commerce division buys and sells tractors and commercial vehicles through company-operated outlets across multiple Indian states. Meanwhile, FINJ earns fees by connecting farmers with financing and insurance products.

The company’s scale continues to expand rapidly. According to figures cited by AgFunderNews, Tractor Junction attracts approximately 60 million annual visitors, maintains partnerships with more than 50 original equipment manufacturers (OEMs) and operates a financial services network covering 17 Indian states, supported by over 35 lending partners and 19,000 channel partners.

The company’s growth highlights a broader trend across global agriculture: increasing demand for digital platforms that combine equipment access, financing and technology solutions. As farm mechanization becomes more important for improving productivity, platforms capable of connecting farmers with affordable capital are becoming critical parts of the agricultural ecosystem.

With strong revenue momentum, expanding fintech operations and a growing rural customer base, Tractor Junction is positioning itself as a major player in India’s agricultural modernization efforts.