From commodities to value-added ingredients: how Agrizy is reshaping global agrifood supply chains

As the global ingredients market pivots away from bulk commodities toward value-added agrifood and wellness ingredients, India-based startup Agrizy is positioning itself at the center of this transformation. Founded by Vicky Dodani and Saket Chirania, the agri-processing platform aims to connect smallholder farmers and micro-, small- and medium-sized processors with global food, wellness and nutraceutical brands seeking consistent, traceable and high-quality inputs. The shift is significant not only for international supply chains but also for India, where roughly 86% of farms are operated by smallholders who traditionally struggle to access premium global markets. According to AgFunderNews, Agrizy’s model seeks to close this gap by aligning global demand with local production capacity, creating stability across the value chain.

The relevance of this approach has grown as international brands increasingly incorporate fruits, nuts, spices and herbal extracts into products positioned as “clean label,” functional or wellness-oriented. These ingredients command higher margins but also require stricter quality standards, certifications and reliable supply—barriers that many small producers cannot overcome alone. Agrizy’s proposition is to act as an integrated platform that simplifies collaboration between fragmented upstream producers and large downstream buyers, while ensuring consistency, speed and transparency.

Founded four years ago, Agrizy has reported average annual growth of around 50% year over year, backed by investors such as Omnivore and Accion. The company now works with more than 400 farmer-producer organizations and MSME processors across India, offering end-to-end services that range from sourcing and formulation to processing, quality assurance and global fulfillment.

At the core of Agrizy’s strategy is the idea that demand stability can transform rural livelihoods. “By providing steady, predictable demand to MSME processors, we also secure consistent raw material requirements upstream,” Dodani explained in an interview with AgFunderNews. “This flow of demand ensures better livelihood stability for farmers and farmer-producer organizations.” The company’s model is designed to ensure that growth at the brand level translates into resilience and income security at the farm level.

From the perspective of global brands, Agrizy positions itself as a single point of access to a complex and often opaque supply base. The platform supports clients across the entire product lifecycle, from ideation to commercialization. Agrizy offers customized ingredient development, traceable sourcing and fair price discovery, while ensuring compliance with international quality and safety standards. A notable differentiator is its in-house GenAI-powered Formulation Studio, which the company says can reduce new product development cycles by up to 40%. Combined with its internal R&D team and laboratories, this capability allows brands to move faster in highly competitive markets.

Supply chain integration is another pillar of Agrizy’s approach. By coordinating procurement, processing and manufacturing through its network, the company claims to maintain end-to-end visibility and control. “Every stage from sourcing to shipment is monitored, traceable, and aligned to global quality standards,” Dodani noted. Technologies such as computer vision and IoT-enabled quality systems are deployed at the processor level to ensure consistency, reduce rejection rates and minimize costly claim-backs—issues that often undermine trust between buyers and suppliers.

For farmers, Agrizy’s involvement extends beyond procurement. The company works directly with producers to implement best agricultural practices, including integrated pest management programs aimed at lowering pesticide residues, particularly in spice production. This approach not only supports compliance with international regulations but also improves soil health and reduces environmental impact. In return, Agrizy guarantees premium procurement prices, linking sustainability outcomes with higher incomes.

The platform’s dual focus on upstream and downstream stakeholders reflects a broader shift in agrifoodtech, where value creation increasingly depends on coordination rather than scale alone. Agrizy’s founders argue that many MSME processors fail to scale not because of lack of capability, but because they lack market access, certifications and working capital. Through partnerships with lenders, Agrizy provides working capital support, enabling processors to fulfill large orders reliably and invest in capacity expansion.

What distinguishes Agrizy in a crowded agrifoodtech landscape is its integrated, full-stack model. Unlike marketplaces or sourcing platforms that address only one segment of the chain, Agrizy combines market intelligence, formulation, procurement, processing, quality assurance and logistics under one umbrella. This structure gives the company leverage over quality, speed and cost—three factors that are critical as global buyers move toward differentiated, ready-to-use ingredients.

The company marked a key milestone in 2025 with the inauguration of its in-house R&D laboratory, a step that significantly enhances its ability to co-develop products with clients. This investment reflects a strategic bet on innovation as a service, rather than simply aggregation. According to Dodani, the momentum generated by this expansion has reinforced Agrizy’s confidence in its growth trajectory and its ability to deliver value across the ecosystem.

Looking ahead to 2026, Agrizy sees strong tailwinds across multiple sectors. Processed fruits and vegetables, spices in various formats, edible nuts, and herbal extracts for nutraceuticals and cosmeceuticals are all experiencing rising global demand. In Western markets, particularly in the HoReCa sector (hotels, restaurants and cafes), buyers increasingly prefer ready-to-use inputs such as dehydrated or frozen produce that reduce preparation time while ensuring consistency and predictable quality. At the same time, the rapid expansion of nutraceutical and cosmetic industries is driving demand for specialized ingredients that go beyond commodities.

Global importers are also reconfiguring supply chains in response to these trends, seeking partners that can deliver differentiation, traceability and reliability at scale. “Agrizy sits at the center of this shift,” Dodani told AgFunderNews. “We are aligned with the demand for innovation, speed, and value addition, and we believe we are on the right path to capture this growing opportunity.”

The broader implication of Agrizy’s model lies in its potential to reposition developing markets within global value chains. By enabling smallholders and MSMEs to participate in higher-margin segments, platforms like Agrizy challenge the traditional role of emerging economies as suppliers of low-value raw materials. Instead, they offer a blueprint for inclusive growth built on technology, coordination and value addition.

As the global agrifood system continues to evolve, the success of such models may determine whether the shift toward cleaner, higher-value ingredients becomes a catalyst for shared prosperity—or remains concentrated among a few large players. For Agrizy, the ambition is clear: to ensure that farmers, processors and brands all benefit from a more connected, transparent and resilient supply chain.