CropX accelerates agtech consolidation with an aggressive M&A strategy

CropX, a digital agronomy company headquartered in Israel with operations across multiple regions, has emerged as one of the most active consolidators in agtech, leveraging an aggressive mergers and acquisitions strategy to expand its platform beyond precision irrigation. Over the past five years, the company has completed seven acquisitions, transforming itself into a broad, enterprise-focused agronomic technology provider. The strategy, led by CEO Tomer Tzach, reflects a broader push to integrate fragmented digital agriculture tools into a single, interoperable ecosystem, according to information reported by AgFunderNews.

“When I joined the company in 2017, CropX was focused exclusively on irrigation management,” Tzach said. “But it became clear very quickly that water alone was not enough to build a venture-backed company at scale.” As customers began demanding tools for fertilizer management, crop protection, scouting, and reporting, CropX opted to acquire and integrate complementary technologies rather than develop everything internally.

Unlike traditional rollup strategies that target distressed startups, CropX emphasizes that most of its acquisitions were financially healthy. “Most of the companies we acquired were profitable,” Tzach said. “Out of our seven companies, only one was in distress. They joined CropX because together we could grow faster and stronger.”

Central to CropX’s approach is a disciplined post-merger integration process. The company fully integrates technology stacks, back-office systems, customer relationship management platforms, and teams before pursuing new deals. “Post-merger integration isn’t easy,” Tzach acknowledged. “We made mistakes early on, but over time we developed a repeatable and professional process. At this point, I would say we are an M&A machine.”

CropX’s acquisition strategy targets not only technology but also customers, data, market access, and talent. Some deals function as acqui-hires, while others provide valuable datasets that enable the development of new products. In several cases, acquisitions have also generated new B2B leads and expanded CropX’s investor network, as founders and early backers of acquired companies became shareholders.

The result is a platform that now extends well beyond irrigation into nutrient management, disease monitoring, variable-rate prescriptions, yield analytics, machine data integration, recordkeeping, and sustainability compliance reporting. According to Tzach, the company aims to become a one-stop shop for agronomy and farm management, combining hardware and software in a single environment.

Chief revenue officer John Gates describes CropX as “an ecosystem of measurement devices, software, and analytics.” While some customers use only the software layer, CropX places strong emphasis on data collection through soil sensors, weather stations, telemetry, evapotranspiration measurement, and nitrogen monitoring tools. “In the field, everything affects everything else,” Gates said. “Breaking down data silos is essential if you want to deliver real value to growers.”

Interoperability is a core pillar of the platform. CropX integrates with major digital agriculture systems, including Bayer’s Climate FieldView and the John Deere Operations Center, enabling two-way data flows. This approach allows the company to coexist with larger agtech players while differentiating itself through its integrated hardware-software model.

The company’s most recent acquisition, Israel-based Acclym in September 2025, expanded CropX’s capabilities into sustainability, traceability, and Scope 3 emissions reporting. The platform aggregates on-farm data for use by large food and consumer packaged goods companies such as Nestlé, General Mills, McCain, and AB InBev, which are seeking deeper visibility into agricultural supply chains.

Commercially, CropX positions itself primarily as an enterprise solution, serving agribusinesses, input dealers, ag retailers, processors, and agronomic service providers, though it also sells directly to farmers in select regions such as California. According to Tzach, the biggest challenge is not competition but adoption, as some growers remain cautious after earlier experiences with immature digital tools.

Looking ahead, CropX plans to pursue additional acquisitions, potentially targeting larger companies and expanding further into Latin America. The company is extending its Series C funding round mainly to support M&A activity and reports that it is close to reaching profitability.

Reflecting on the broader agtech landscape, Tzach noted increasing consolidation pressure. “We see more companies in distress, but many successful companies are also approaching us,” he said. “CropX has become a consolidator of choice because we are strategic buyers and focus on long-term integration.”

Over the past three years, CropX has evaluated more than 200 potential acquisition targets. “At this point, we have the perspective of a venture capital firm,” Tzach said. “But we remain very selective and only pursue companies that strongly align with our strategy.”