By Agroempresario.com

Superfruit specialist Agrovision has taken a major step in its expansion plans with the acquisition of Chilean grower and exporter ZurGroup. This strategic move includes the launch of Agrovision Chile, aimed at bolstering its presence in the premium cherry market and establishing a year-round supply strategy for this high-demand fruit.

Juan Pablo Spoerer, Director at Agrovision, described the acquisition as a “significant milestone” and the “first major step” toward planting up to 500 hectares of proprietary cherry varieties in Chile. “Cherries are a high-growth category with substantial demand in our key markets. Chile provides the ideal conditions for producing premium cherries,” Spoerer explained.

Strengthening Global Reach

Founded in 2012, Agrovision has rapidly expanded its operations, starting with blueberries from Peru and now offering raspberries, blackberries, and cherries across Latin America, Asia, and the United States. The company's Fruitist and Big Skye brands are recognized for their high-quality superfruits, marketed globally.

The acquisition of ZurGroup also brings access to 250 hectares of premium blueberries, complementing Agrovision's existing production in Peru. Additionally, the deal includes advanced packing and processing facilities, further enhancing Agrovision's ability to meet global market demand.

“This acquisition solidifies our presence in Chile with 750 hectares of cultivable land and provides a strong foundation for future growth, especially in cherry production,” noted Spoerer.

A Focus on Sustainability

Agrovision has pledged to integrate regenerative agriculture practices into its Chilean operations, emphasizing soil health, water conservation, and biodiversity. According to Spoerer, “These practices ensure long-term productivity and positively impact the local environment.”

The company has outlined a sustainability strategy based on three pillars: increasing biodiversity, mitigating climate change, and improving the quality of life for local communities. These principles will guide Agrovision Chile as it sets new benchmarks for sustainable farming in the region.

Agrovision’s latest expansion follows its successful $400 million credit facility from Rabobank and Banco Santander, which is dedicated to supporting its growth in new markets, fruit categories, and technological advancements.

With this acquisition, Agrovision aims to replicate its success in blueberries in the cherry market, leveraging ZurGroup’s regional expertise and infrastructure to strengthen connections between South America and high-demand regions like China.

“This is an exciting step in our mission to deliver superfruits to consumers worldwide,” concluded Spoerer.